“No matter what the current fashion trends are, pieces that make us feel like the very best version of ourselves will never go out of style.” -Susan Koger
Turn the page back seven years ago and you’ll hear the story of a young girl who started her very own vintage website, right from the comfort of her dorm room. A girl who was fascinated with retro looks, unique pieces, and one of a kind apparel that not only transformed a style, but made an individual statement. Susan Koger recognized the power of thrift shopping and fused it with chic appeal to create the ultimate e-tailer business platform: ModCloth.
What separates Modcloth from other online retailers is that it has successfully established a website that’s full of warmth, excitement, and is constantly changing—which is key to keeping the attention and drive of customers coming back for more. Its business plan is keen towards new arrivals and constant surges of new stock sends a heatwave to all fashion lovers. Aesthetically, Modcloth has created a site that celebrates the individualism in us all and serves to show how many different ways you can transform one piece into so many different flavors of the week. It’s all a matter of style and personal touch. Constantly changing look books and style spotlights help to wardrobe, re-wardrobe, and then some.
Breaking down the structure of the site, Modcloth recognizes the many facets of every fashionista: the desire to have pieces that can create multiple outfits, the need to be surrounded with decor and gadgets that add to their personality, and the ability to have input into the styles that are selected. Enter: the “Be the Buyer” program which allows anyone to act as their very own merchandising buyer, getting a sneak peak at what ModCloth is considering and having the ability to vote on which ones makes the cut. Having an insider’s look into the merchandising platform allows the user to realize the value of her input. ModCloth knows its customers celebrate what makes them unique and what pieces allow them to celebrate themselves.
It’s All In The Wording, Baby:
Ever sign up for newsletters/notifications from your favorite shops and realize you made a terrible mistake when your inbox is overflowing with email upon email, alerting you of the same sale or giveaway over and over again? What ModCloth has successfully done with its email alerts is to avoid the constant email bombardment with the same blah-filled, boring sale notification. As Business2Community mentions in its article Bending the Email Best Practices Rules, “their subject lines are conversational and fun (which matches their brand’s overall voice).” And who wouldn’t want a catchy song lyric or playful rhyme to liven up their 3 o’clock hour? With subject lines like “Don’t Stop Believin’..Wishes Do Come True,” I know I’m opening the contents of what’s inside.
After thumbing through countless magazines and somberly walking through major retail chains, ModCloth is that breath of fresh air that reminds us why we love fashion and what brings us back time and time again: unique pieces, countless new arrivals, and having the power to be a part of what makes ModCloth incredible. They put their customers on a pedestal and honor what is at the core of every fashionista. With features such as their ModStylists (who are available to help with any fashion question 24/7), their support of independent blogs and “Bloggers of the Moment,” and social media interactions that include countless giveaways and prizes, ModCloth has created an incredibly loyal fan base. It sparkles with a little quirkiness, thinks outside the corporate chain box, and refreshingly reminds us how rewarding the feminine style can be with just the right amount of humor and fashion to boot.
Have a personal ModCloth experience you want to share?
Xo-
Bre
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